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Recently, I’ve been so addicted to an American television show called Mad Men, which presents everything about the advertising industry […]

It’s 2018 and you may be wondering, ‘should my business get onto social media?’ or if you’re already doing it, […]

Browsing through the emails and E-newsletters you receive every day, you might wonder why those brands and companies never cease […]

Wining social media users’ attention and engagement is one of the top priorities for today’s businesses. Having good copies on […]

Different from Facebook, Instagram, Twitter, and Pinterest, LinkedIn is known as the most important platform for brands and professionals. It builds professional relationships […]

When the marketing/advertising world puts so much emphasis on digital marketing and social media, marketers seem to forget the options […]

Having a nicely done stunt to spread the words about it and increase its brand awareness among consumers is probably what every […]

It’s an online era for every business and everyone. Having a website isn’t something only needed by businesses. More and […]

In the domain of digital marketing, visual content is heavily demanded. However, not everyone is a trained photographer or a sophisticated graphic […]

The rise of review websites like Tripadvisor, Yelp, and Zomato has begun years ago. Many businesses are listed with customer reviews […]

Using hashtag has been known as an important tactic for Instagram users to grow followers. We know you’ve already known […]

After the heat brought to businesses by Facebook, Instagram has started getting businesses attention. It is quite popular with young […]

Snezhana Soosh is a Ukrainian artist who observes and captures life and affections with her use of warm gentle colours. […]

Before you hop on Snapchat, there’s a fundamental question that you need to ask yourself. “Who is your target audience?” […]

Instagram story is a new feature for Instagram users, but it’s a familiar one to Snapchat users. It’s basically the […]

The whole world seems going crazy with being Pokémon trainers and catching Pokémon. With everyone’s eyes fixated and busy catching them, […]

Frontline employees seem to get a brunt of consumer difficulty. Anyone who has experience in retail can testify to that. […]

It’s a no brainer when it comes to cloud storage. You dump all your files in one place, and have universal […]

Change management. It’s an increasingly common concept threading through businesses regardless of size, age or industry. While it seems explanatory, […]

Consistency across all platform is key in effectively developing solid branding strategy. 1. Visual consistency From your business name to […]

Struggling with Indeed and Seek? LinkedIn is fast tracking careers greater than ever before, with the recent release of a […]

Wanting to increase your likes across those social media platforms?   We're providing the perfect recipe as to how. 1. […]

Contemporary business approaches to consumer conflict is simply the consumer is always right. However anyone who has worked in customer […]

Social media is at the forefront of the marketing industry. It’s an effective and efficient form of networking, offering business […]

Some people claim SEO is dead. We beg to differ. There's good SEO and bad SEO. Good SEO is crucial […]

Plenty of people will say business cards are a thing of the past. The internet is at the forefront of […]

An essential component to a business strategy is that of market segmentation. A defined target market provides set guidelines for […]

Consumers are exposed to thousands of advertisements on a daily basis. It’s not an unheard of concept. To cope with […]

Design With Business In Mind Your goals form the blueprint of a business's web design. Sites that gorge on high conversions often have […]

Does your company have a LinkedIn page? LinkedIn is a great tool for increasing brand awareness. For the uninitiated, here are three quick […]

  "Current expeditions in outer space use different national flags depending on which country is funding the voyage. The space travelers, however, are more […]

Using Instagram for your business is like having a free window shop on Main Street. Literally Main Street, Australia’s largest […]

Video marketing is surging at the moment thanks to the decreasing cost of video production. This growth is quite an opportunity for […]

Business blogging is a powerful tool for generating sales at scale. Blogging doesn’t require further website development. You can link to […]

Social media is a feeding frenzy of businesses thrashing the water with marketing communication. Conversation is the difference. You can […]

Today Facebook released a Skype equivalent function for iOS and Android Messenger apps that allows video call. The launch comes […]

One thing that keeps business from capitalizing on the bountiful opportunity in social media is the fear of exposure to […]

LinkedIn Elevate has launched to allow companies and employees to share media, measure impact and curate content. The app is […]

Visitors to your website need to be able to subscribe to your email in a flash. People who value your […]

People are consuming more and more digital video. Part of the reason is the growing size of smartphone screens and it's […]