14 Reasons Why You Are Not Getting Website Enquiries
You’ve been running your website for a while now, but you’re not getting any inquiries.
It’s incredibly frustrating when you put all this work into your website and don’t generate any leads. You start to wonder if there’s something wrong with your site or if you’re doing something wrong.
This article will help you figure out why you’re not getting website enquiries so that you can fix the problem. We will also go over some tips that can help you in your quest to get more website enquiries, so read on!
Reasons Why Your Website is Not Getting Enquiries
1. Your website is slow to load
Most people expect a website to load in two seconds or less. If your site takes longer than this, it could be the reason why you’re not getting enquiries. Over half of online shoppers abandon a page if it doesn’t load within three seconds.
You can hire a web hosting company to speed up your site (and it’s easy to do). Alternatively, you can get many useful plugins for WordPress sites that help with loading times.
2. Your contact information is hard to find
Make sure that you have accessible contact information on your website. Without it, people won’t be able to get in touch with you, and they might not know what to do next.
If there’s no way for them to contact you, people will leave the site, which means you will miss out on inquiries.
3. Your website is not mobile-friendly
According to statistics, 55% of worldwide web traffic is now via mobiles, so your site needs to be mobile-friendly. If it isn’t, then people won’t buy from you because they can’t access your site easily. Not only that, but Google penalises sites that aren’t mobile-friendly too.
4. You don’t have a strong call to action
Your lead capture form and sales page needs to have a solid and clear call-to-action to generate enquiries. People won’t give you their information if they aren’t sure what you want them to do next.
Including a green button or an arrow is one of the easiest ways to make it obvious where they should go next. A call-to-action is needed to prompt customers to take the next step with you – make sure yours works well.
5. Typos and grammatical errors
People expect a higher quality standard when it comes to websites, so make sure that your site is typo-free. This also applies to other written content like your lead capture form or sales page copy (if you have one). Therefore, make sure you are paying attention to details.
6. No testimonials
Testimonials are the best way to show people how great your company is and why they should buy from you. If there are no testimonials on your website, potential customers might see it as a red flag and leave your site.
7. Your website doesn’t match your branding
Make sure that your website fits with how you represent yourself in other marketing channels like LinkedIn, other social media, brochures and printed collateral. This is because people will look for visual cues when making purchasing decisions.
If there are inconsistencies between your branding and website, it might be the reason why you’re not getting enquiries. People will think that your website is outdated or showcase the amount of effort and attention you invest in the business. .
8. You don’t have any social proof
Social proof is when people see that other customers are buying from you, so they know it’s safe to purchase from you too. If there are no testimonials on your site, people might think that you’re not popular or that your company is untrustworthy.
Try adding popups with testimonials and call-to-action buttons to make it easier for them to buy.
9. You don’t have your offer presented clearly
Your landing page needs to present your offer in full detail, preferably on the home page. If people can’t see what you do or how you can help them, then they’ll leave your site.
People also need to know how much it costs and when the offer ends. Ensure that your headline and copy entices people to sign up for more information, buy a product or read more about your company and services.
10. You don’t have a live chat support system
Live chat is one of the easiest ways to offer live customer service, and it can be integrated into your website for free or at a minimal cost. Without any other forms of contacting you (i.e., email), they might not know what to do next, which means they might not buy from you.
People want to ask questions or get an answer immediately, so having a live chat will increase the likelihood of buying from you.
11. Your website has a long copy sales page
Having a long sales page will lose track of customer attention. They want the facts upfront so they can make an informed decision. If your sales copy looks too wordy or complicated, people will think that your product is the same way and leave your site without buying anything.
Shorten your copy down to the essentials so that people can easily understand what you do and how it can help them. People want to know why they should buy from you, what your company does, how it helps people, and the product or service price.
12. Your website design is too complicated
Your website design should be kept simple and not overloaded with content. If your pages look cluttered, people will likely leave your site without buying anything.
People don’t like it when there is a lot of text to read or don’t know where to click next, which means they won’t stay on your site long enough to read your content.
Try simplifying your website design to create a sleek, modern look that’s easy for people to navigate. Make sure it’s also mobile-friendly for better usability on smartphones and tablets.
13. You don’t have social media account buttons
Having buttons for Twitter, Facebook and Instagram will increase the likelihood of people following you. People want to see what other customers are saying about your business before buying from you so they can trust that it’s a legitimate product or service.
Your website needs to have social media features that include the following buttons for each platform and share buttons to increase your brand’s online presence.
14. You don’t have any blog content
Having a blog on your website will increase traffic because people are more likely to stay if they can read interesting articles.
Blogging also helps with search engine optimization because it adds new content to your site. If you want people to stay on your site longer, then write helpful information that is relevant to what they are looking for.
Your website needs to have features that convert visitors into customers to increase sales. It would be best if you had social proof, blog content and buttons for social media to increase the number of customers you get.
If your website looks complicated or uses long sales copy, people won’t bother buying from you because they think it’s too time-consuming to understand what you do.
Here’s an example of what we’d consider a horrible website:
- Slow load time
- Doesn’t look right on a smartphone
- Has no eye-catching title, only blocks of text describing their product
- Can’t find their contact information within 2 seconds
- You can see typos
- The website’s design looks amateurish and cheap
- There’s no call-to-action
- There are no testimonials or anything about their customers
- There’s no timely content to show the company’s active e.g. social media pages or a blog
Here’s where Start Creative comes in. We have experience helping businesses in Brisbane, Australia, increase their conversions through well-designed website features. Our web design team has expertise in customer-focused online marketing, so whether you need a complete overhaul or minor changes to your site design, we can help. Contact us today!