Are you on Snapchat?
Before you hop on Snapchat, there’s a fundamental question that you need to ask yourself. “Who is your target audience?” Are you targeting tech savvy people with a relatively younger demographic, under 34 years old? Is your target audience on Snapchat? If the answer is negative, you probably don’t even need to bother having a Snapchat account. On the other hand, if the answer is yes, get ready to roll up your sleeves and get on Snapchat!
After setting up a Snapchat account for your business, you might start wondering what content you should put on Snapchat. Here we got some thoughts for you.
Stories To Tell
A creative narrative created by your brand could be attractive to your target audience. Users on Snapchat are expecting funny, causal, and entertaining contents from you, so make your stories exciting and entertaining is the key. Bring the viewers an adventure that they would love.
Behind The Scene
Show something about your business and your people that people normally don’t know about. You can give the viewers a sneak peek to let them know the real people behind your business. Showcase what’s a day like in your office, how your products are made, and what’s the fun about your brand and share these moments with your followers.
Some Treats, aka Incentives
This is where you can utilize the short life span messages of Snapchat. Those Snaps you sent will disappear after the viewers watched them and even stories will only last 24 hours. Call to action is what you can do to get the most out of it. Stuffs with disappearing essence, which is your snaps, will make your viewers feel the imperative to take their actions.
Although your target audience might not on Snapchat now, the situation might change in the near future. According to eMarketer, one of the biggest growing user bases in the U.S. are 45-54 years old adults. Given that, you might want to stay tune with the status of Snapchat. As Snapchat’s parent company, Snap, grows bigger with its IPO, it is worth to see how Snap’s ambition and its experimental practice in new technologies can bring Snapchat to the next level.