Business Blogging Basics

Business blogging is a powerful tool for generating sales at scale. Blogging doesn’t require further website development. You can link to a blog on Medium in your current website design.

Decide which medium works best for you, whether it is a written blog, a video blog or communicating through graphic design. Video is performing well at the moment and is becoming the prefered way to consume content. If you have a smart phone then you are ready to start video production.

Set a goal to post a number of times per month and reach it. Perfection is not as important as persistence. The quality of posts will get better with time. When a business creates a community around its products then the products sells itself. The trust required to build the community comes from consistent quality content and care for the reader. Just one popular blog post can continue to draw prospective customers to your website for years to come.

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