A Picture vs. A Thousand Words
Snezhana Soosh is a Ukrainian artist who observes and captures life and affections with her use of warm gentle colours. Her illustrations tell people stories without using a word.
You can easily pick up the love of a father for his little girl in this image, can’t you? Then, you must know how powerful a good imagery can be. The strong communication capacity of pictures is what makes them a big and critical part of content marketing.
Statistics show Facebook posts with images have 2.3X more engagement than those without images and Tweets with images receive 150% more retweets than tweets without images. These numbers are attribute to coloured visuals which can increase people’s willingness to read the content, and people are more likely to retain the information few days later.
In the other words, the value of visual appealing content is more than having SEO value, it can also strengthen the message, increase the audience’s receptive response, and enhance the effectiveness of marketing communication for the brand.
In this information flooded world, you need means to get audience’s attention and posting relevant visual content is one of the means you would want to use.