How To Promote A Business On LinkedIn

Does your company have a LinkedIn page? LinkedIn is a great tool for increasing brand awareness. For the uninitiated, here are three quick steps to activating your business on LinkedIn's thriving professional network.

1. List Company Details

Go to Interests at the top of the page and click Companies in the drop-down menu. Hit the Create box and fill in the company name, description and other fields. It helps to describe how your products or services are unique.

2. Upload Required Images

You'll need three images; a banner, a company logo and a thumbnail for notifications. For reference, the banner dimensions are 646×220 pixels, the logo is 100×60 pixels and the thumbnail is 50×50 pixels.

3. Connect With Employees

Invite employees to add your company to their LinkedIn profile. Sharing company updates and content with your employees will grow your following. You should also include the page link in your email signature. LinkedIn provides a useful Follow Company button that can be easily added into your web design.

It only takes a few minutes and it might make the difference between a quote and job. Check out the StartCreative LinkedIn page as a demonstration of how the logo, banner images and content posts all work together to create a professional impression.

Feel free to contact us if you have any questions about setting up your page.

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