SEO is not dead. It’s crucial.
Some people claim SEO is dead. We beg to differ. There's good SEO and bad SEO. Good SEO is crucial for your business and bringing it to the forefront of Google.
The Impatient Consumer
Today’s consumers demand instantaneously. They’re accustomed to getting what they want at the touch of a button. Accordingly, 75% of prospective customers only reach page one of their Google search1. Don’t deny it, you’re probably guilty of to it too. That means you’ve got to be high up on Google to even have your page considered.
The store that never closes
The internet is now accessible wherever and whenever. Consequently, SEO is applicable 24/7. Customers can find you whether at work, in bed, on the toilet, on transport. With the technology wave only gaining momentum, SEO will be applicable throughout the foreseeable future. Therefore it serves as a beneficial longterm strategy for your business.
Save yourself some pennies
With a pay per click design, Google is kind to their customers and offer value for money. Compared to other forms of marketing and advertising, SEO in particular provides effective rates of return. Engagement in a PPC campaign enables set financial limits, thereby assisting budgeting purposes.
Market share success
Contemporary customers search online during the purchase decision process. I know I definitely do. To be precise, between 80-90% of customers check online reviews2. Wouldn’t it be wonderful if in searching for product or service information they stubble across your page? Search engines are shown to be at the forefront of market share in terms of marketing strategy.
The enemies are already ahead of you
SEO is not an old concept. Businesses who want to succeed are taking the reigns and leading an effective search engine campaign. For those of you who have done so, I’m afraid you have to keep at it. SEO is a dynamic avenue that is constantly in tandem with competitor and consumer responses.
- 1 GCImedia. (2016). 7 reasons you need to invest in a good SEO strategy. Gobbledegook Blog. Retrieved from http://gcimedia.com.au/blog/entry/7-reasons-you-need-to-invest-in-a-good-seo-strategy
- 2 Olenski, S. (2014). 7 reasons why your business should invest in SEO. Forbes. Retrieved from: http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/#15e615311337