The V.I.P. Content on Social Media
Wining social media users’ attention and engagement is one of the top priorities for today’s businesses. Having good copies on social media is not enough. Many studies indicated visual content has a strong influence on people when we receive information. To maximize the message efficiency, businesses should put more efforts on the following V.I.P. content, Videos, Infographics, and Pictures.
Video is an uprising trend for social media content. Survey shows 62% of B2B marketers rated videos as an effective content marketing tactic in 2016 and predict video content will represent 74% of all internet traffic by 2017. Video is definitely an angle for businesses to cut through the clutters on social media. Take Instagram videos as an example, they are getting 18% of all comments, but less than 10% of the contents are videos. See, lots of place to grow.
Infographic has the strength of pictures and it can carry more detailed information than pictures. It’s popular for B2B content marketing tactics. It has the ability of gaining readers’ close attention, and getting “likes” and “shares” on social media, which is 3 times more than any other types of content. If you haven’t done infographics, now it’s the time.
Eye-catching pictures with good quality can make a difference to a business social media profile performance. Statistics from 2016 show Facebook and Twitter users have a better response to the content with images. Facebook posts with images have 2.3X more engagement than those without images and Tweets with images receive 150% more retweets than tweets without images. So don’t forget to include images to your posts.
Content is the key to get to consumers for every business, but understanding the target audience is the basic to formulate content strategies and compose contents. Don’t be afraid of trail and wrong. It’s a definite process to get to success.
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