Video Production: Big Dog of Digital Marketing

People are consuming more and more digital video. Part of the reason is the growing size of smartphone screens and it's not just adoption from phablet toting adolescents. People aged 50 – 64 doubled their digital video consumption last year. 

Where people's eyes go the advertising dollar follows shortly after and video production is swallowing up the digital marketing budget. It's the most engaging medium online. Nothing captures attention like a glossy vibrant video showing customers how great your products are.

Check out the video we did for XL Service Bodies, here. They have an awesome product with a complex process that is quickly and simply communicated by video. Video is the fastest way to assure a customer they should buy from you.

 

Source: http://digiday.com/publishers/shifting-state-digital-video-consumption-5-charts/


 

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