Case study – Scenario Cloud


Services provided: IX/UX design, interface design, usability design, graphic design, branding, website design, web development, video production

Scenario Cloud is the product of a software company from Brisbane, Australia. Their offices are around the world in Australia, the Philippines, Hong Kong and Bahrain. Scenario Cloud is project management software solution for large to mega projects in construction, mining, infrastructure, property development and energy.

Scenario Cloud Web design & Web development

The team at Scenario Cloud decided it was time to refresh their branding and came to Start Creative for our branding, graphic design and website development expertise. Their branding needed a refresh to meet market expectations and was necessary for new market opportunities. Start Creative’s design objectives were clear: Modernize the Scenario Cloud brand while maintaining simplicity and elegance.

Start Creative began work with the redesign of their product interface. This involved heavy UX/IX work in rearranging what was a very complex and function-filled user interface. As well as modernising the interface aesthetics, usability was thoroughly reviewed and the completed interface was a more streamlined and most importantly, user-intuitive experience.


Following completion of the interface redesign, Start Creative assisted with the redesign of company and product brochures for Scenario Cloud. The challenge was structuring the older content-heavy brochures to present more professionally with a modern look, while maintaining most of the core content and making it easier to read.

Further graphic design work completed were banners for exhibitions and events, and artwork for ad spots in industry magazines.

Scenario Cloud Brochure Desgin

Scenario Cloud Video


Animated corporate videos were produced by Start Creative for Scenario Cloud to summarise their company’s services and introduce their products. These videos were aimed to be easy to follow and succinctly explain Scenario Cloud to new potential customers.

These designs were used in Australia, as well as their sister operating locations in Hong Kong, Bahrain and Philippines, at their offices and exhibitions around the world.

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